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Home Seller’s Guide (Part 2 of 4)

Selling a home can be a big decision. has divided this decision into four different parts; your situation, selling strategy, stage your home and close the deal. Follow these steps to make sure that you are ready to make the big move. This is part 2 of 4, stay in tuned for the next two parts!

Part 2: Plan your Selling Strategy

After you’ve crunched the numbers and decided now is the right time to sell, come up with a strategy to achieve the financial and personal goals you spelled out in Part 1. Pricing your home correctly is the most important step in this process and will affect your ability to sell quickly and smoothly.

Do your research and be realistic. Know your competition (previously owned homes, new construction, foreclosures) and find ways to make your home stand out. Market your home strategically and effectively and consider offering incentives. Most cities are buyer’s markets right now, so your strategy will mean the difference between stale and sold.

Step 1: Set priorities and a timeline.

Step 2: Time your sell to maximize your selling price.

Step 3: Weigh the pros and cons of selling the home yourself.

Step 4: Choose a real estate agent and list your home on the BLC.

Step 5: Negotiate the terms of your listing agreement.

Step 6: Get a professional home inspection.

Step 7: Determine your home’s fair market value (FMV).

Step 8: Price the house.

Step 9: Consider selling your home at auction.

Step 10: Know the rules when selling an investment property.


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