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Home Seller’s Guide (Part 3 of 4)

Selling a home can be a big decision. has divided this decision into four different parts; your situation, selling strategy, stage your home and close the deal. Follow these steps to make sure that you are ready to make the big move. This is part 3 of 4, stay in tuned for the last part, of this four part series!

Part 3: Stage and show your home.

You have a plan. Now it’s time to execute. Prepare your home by cleaning and staging it so buyers can imagine themselves living there. In today’s market, open houses and baking cookies are not enough to get buyers interested. Skip the gimmicks and tricks and focus on marketing your home effectively. Technology and the Internet have empowered buyers, so make them work for you too.

Whether a buyer finds out about your house through the BLC, newspaper classifieds, Web sites like or word of mouth, your goal is to get them to see your home and make an offer.

Step 1: Start with the outside.

Step 2: Prep and stage your home.

Step 3: Promote your home’s strengths and potential.

Step 4: Use photos and videos to showcase your home.

Step 5: Take advantage of the Web and technology when advertising.

Step 6: Show your home as much as possible.

Step 7: Make open houses count.

Step 8: Offer incentives that save buyers money.

Step 9: Explore alternative financing options.

Step 10: Manage your expectations.

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